PolicyBlog
"Platforms are in the best position to fix the review ecosystem -- and they have the tools to do it," the FTC says. Read the whole story
- COMMENTARY
Amazon is pushing deeper into data, announcing features and tools today for sellers that will tap into customer insights and analytics data and help … Read the whole story
"Our report shows how more and more companies are using digital dark patterns to trick people into buying products and giving away their personal … Read the whole story
EDO says airings rose to 637, up by 67 vs. 2021. Automotive was the biggest ad category, followed by insurance and consumer packaged goods. Read the whole story
Nearly one in three (29%) report having engaged with an interactive ad experience while streaming, finds Roku's annual holiday shopping survey. Read the whole story
Brands with in-house teams are 82% more likely to use AR than external agencies, according to research from Emodo Institute. The report analyzes ad-creative … Read the whole story
Google on Thursday announced it is rebranding ad extensions to assets in the Google Ads user interface. The change will roll out during the … Read the whole story
- COMMENTARY
Is Amazon simply providing unfettered access to the inbox? Some question the new Tailored Audiences program. Read the whole story
- COMMENTARY
4 issues Netflix needs to address to determine if an ad-supported tier will dramatically change TV video ad marketing, measurement and culture. Read the whole story
The brand describes its campaign, "The World Is Yours To Take," as the "most ambitious" in its 146-year history. It's running in 70+ countries. Read the whole story
A publisher of six properties, Minute Media created its own SSP and it has been tried by over 50 publishers during a soft launch. Read the whole story
The interactive editorial hub will help SMBs improve their process for recruiting, hiring and supporting employees, combining Indeed's industry knowledge and resources with Insider's … Read the whole story
Cosmo Media Labs, a production studio focused on content, gaming, Internet Protocol and brand partnerships, announced its launch today after securing investment from The … Read the whole story
- COMMENTARY
Brands winning in inflationary times are those, like Starbucks, that say they can provide a quick escape during a stressful day. Read the whole story
That's according to agency research firm COMvergence which just released its "New Business Barometer For H1 2022," an assessment of 1,850 media account moves … Read the whole story
The percentage of agency executives who said it's gotten harder to find new business rose from 28% last year to 43% this year, a … Read the whole story
Keystone can help publishers create more tailored experiences, company says. Read the whole story
Some consumers cut spending and change habits, but a lot depends on the products and what generation they represent, according to reports from Morning … Read the whole story
