Verizon teams with the new NFL+ premium streamer, while T-Mobile -- a partner with multiple SVODs -- most recently moved to expand its Apple TV+ offer. Read the whole story
BIA estimates traditional over-the-air advertising will hit $20.4 billion in 2022, $21.1 billion in 2024 and $21.9 billion in 2026, while local OTT advertising … Read the whole story
Sinclair would be hit hardest -- $2.6 million in fines -- for allegedly violating ad limits by airing commercials for a Hot Wheels-branded toy … Read the whole story
Comscore says Dentsu will become the first media agency network to partner with the media-measurement company's advanced audience local TV buying "currency." The media … Read the whole story
LinkedIn says it "immediately took steps to correct the errors, notify advertisers, and issue makegoods to all potentially affected advertisers that in most instances … Read the whole story
Programmatic's share of U.S. ad views rose three percentage points in 1H 2022; behavioral had a 73% share of targeted campaigns, to demographic targeting's … Read the whole story
Staff are being given short timeframes to apply for other jobs amid department reorganizations, say Meta managers. Read the whole story
"It was fascinating," Magna's Allie Kallish says of the data. "Overall, it was a mixed bag, but you could make some logical leaps. My … Read the whole story
Florida's top law enforcement wants the Supreme Court to intervene in a fight over the state's social media "censorship" law, which restricts YouTube, Twitter, … Read the whole story
Major professional sports leagues are eyeing a possible buyout of 19 regional sports networks owned by Sinclair Broadcast Group, under its Bally Sports brand … Read the whole story
Amazon Prime Video overdelivered on some estimates for its first exclusive regular-season streaming NFL game, with its "Thursday Night Football" series debut -- at … Read the whole story
To demystify web3 and learn what makes NFT rewards programs appealing, MediaPost spoke with Greg Consiglio, co-founder of Moonwalk, an NFT rewards platform. Read the whole story
Consumers are wary, and almost half distrust online retailers with their personal information, Optimove reports. Read the whole story
Discounters eye timing changes and new offers, hoping to win over price-wary shoppers. Read the whole story
A recent study confirmed what media planners have known for 70 years: the most important factors in media impact are creative, frequency, campaign duration … Read the whole story
TikTok's explosive growth poses a threat to social media platforms, but maybe not Facebook, which may face more competition from Netflix, another strong media … Read the whole story
Despite record-setting inflation rates and other economic challenges, shoppers still plan to spend the same or more than in 2021 for their holiday shopping, … Read the whole story
Walmart's deals and partnership with Roku, intended to make TV streaming the next e-commerce shopping destination, might be just steps from allowing Walmart Connect … Read the whole story