Elon Musk helps disinformation go viral just days after telling advertisers that the platform would not become a "free-for-all hellscape." Read the whole story

The CNN content strategy shift to longform is the latest cost-cutting move. Budget, personnel cuts are looming. Read the whole story

Meta Platforms, Twitter and Procter & Gamble are urging a judge to throw out conservative activist Laura Loomer's most recent lawsuit over her account … Read the whole story

Also, even mobile marketers think that CTV advertising spend will eventually surpass mobile advertising. Read the whole story

"Giving the government power to compel, suppress, or evaluate speech does not combat censorship: it is the very definition of censorship," the Cato Institute … Read the whole story

"The potential as a search engine is huge, and mostly unrecognized, except perhaps by Google, which has licensed Twitter content," Colin Sebastian, senior research … Read the whole story

Disney/Marvel's "Black Panther: Wakanda Forever" debuts Nov. 11. The studio has already spent $13.8 million in national TV advertising on 1,382 airings of commercials … Read the whole story

Data scientists do not often see the marketing nuances, Pecan AI reports. Read the whole story

Creator monetization company BBTV has acquired the assets of Outloud Media, a creator economy business focused on distributing and monetizing creator content across multiple … Read the whole story

"All our brands back into some sort of a return-on-ad-spend metric," says Spencer Weinman, MNTN head of publisher partnerships. About 600 brands run on … Read the whole story

Many of this year's World Cup soccer games will take place during work hours, when consumers are on their PCs or desktop computers, giving … Read the whole story

Dentsu has identified the six most popular reasons that people play video games. Read the whole story

Walrus has made a clever pitch to advertisers. Read the whole story

Apple's focus on the latest release of its Watch and related apps highlights fitness, health, and well being, proving that services and subscriptions can … Read the whole story