by Sean Hargrave on May 11, 10:00 AM
It used to be enough to personalise emails when they were sent. The latest trend is to personalise again, in real-time, when they are opened.
by Sean Hargrave on May 4, 10:00 AM
Even if they're not reading your offers, an email address can target Millennials with better display and compelling retargeting.
by Sean Hargrave on Apr 27, 10:00 AM
Automation is making email central to measuring the customer journey, yet it still measures "bounce" and "open" rates rather than conversion scores.
by Sean Hargrave on Apr 20, 10:00 AM
Retailers need to get away from legacy days of emails shifting stock so customers are shown what they want, not what the retailer needs to shift.
by Sean Hargrave on Apr 13, 10:00 AM
Identifying shoppers cross-channel is putting email in the limelight, where it belongs.
by Sean Hargrave on Apr 6, 10:00 AM
By ignoring customer emails and concentrating on social, brands risk the expense of replacing previously happy customers.
by Sean Hargrave on Mar 30, 10:00 AM
Marketers worry about how often they should email customers. The advice from reed.co.uk is to let customer behaviour set the tempo, so they remain in control.
by Sean Hargrave on Mar 23, 10:00 AM
Are you more sales-driven than helpful in email? It's only by adding true value that customers will engage with emails and be ready to convert.
by Sean Hargrave on Mar 16, 10:00 AM
Don't ditch the make-up or watch the game in your underwear; keep discovering more about customers to keep email fresh and relevant.
by Sean Hargrave on Mar 9, 10:00 AM
Email marketers, tech teams and copywriters must act now to inform and then segment consumers to avoid massive DGPR fines.
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