• Email Needs Metrics That Speak The Language Of Business
    Automation is making email central to measuring the customer journey, yet it still measures "bounce" and "open" rates rather than conversion scores.
  • Don't Tell 'Em What You Got, Show Them What They Want
    Retailers need to get away from legacy days of emails shifting stock so customers are shown what they want, not what the retailer needs to shift.
  • Cross-Channel Turns 'Ugly Duckling' Email Into An ID Linchpin
    Identifying shoppers cross-channel is putting email in the limelight, where it belongs.
  • Brands' Choice: Respond To Emails, Or Pay To Recruit New Customers
    By ignoring customer emails and concentrating on social, brands risk the expense of replacing previously happy customers.