I love reading those articles that compare 20thcentury science fiction to our modern world. This week, I stumbled across a list of author Isaac Asimov's 1964 predictions for 2014. While we're still not colonizing the moon, Asimov was pretty spot-on in the majority of predictions, including his descriptions of some of today's mobile technology. Since it's that time of year when we marketers like to start opining our predictions for the coming year, I thought it would be a fun exercise to take a look back at the mobile predictions of the past - with a focus on their implications …
Let me start by saying I'm a big fan of best practices for email -- when they are actually useful. But over the years I've come to question some of the tactics touted as being best practices, as I feel they don't reflect the current landscape of email marketing.
You might be surprised to learn that consumers are spending more time looking at their email inboxes. This is one of the key finding in the DMA U.K.'s Email Tracking Report 2014 that was published last month. It indicates that people are spending an extra 15 minutes on average per day than they did back in 2010. So much for the much-heralded death of email!
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