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by Dianna Dilworth
Transactional emails and triggered emails are not the same, but they go together like chocolate and peanut butter in a Resse's peanut butter cup … Read the whole story
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by Dianna Dilworth
Can I get the customer to interact with me more than if I didn't have a loyalty program? is a question that marketers should … Read the whole story
COMMENTARY
by Joe Mandese
That's the metaphor Email Marketing Insider Summit opening keynoter Ryan Deutsch, DVP, Digital Addressable Marketing, Sears Holdings Corporation, used to kick things off. Using … Read the whole story
COMMENTARY
by Dianna Dilworth, Staff Writer
Sears Holdings is using email as the central path to identify and customers and move from a siloed to a synchronized approach to marketing. … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Quick! What's the difference between personalized and customized marketing? Ryan Deutsch, DVP of Digital Addressable Marketing at Sears Holdings Corporation, just quizzed attendees of … Read the whole story
COMMENTARY
by Joe Mandese
MediaPost chairman and publisher Ken Fadner kicked off the 20th Email Insider Summit on Kiawah Island, SC, this morning, noting that it's also the … Read the whole story
COMMENTARY
by Joe Mandese
Based on the comments of a panel by that name at the Email Marketing Insider Summit this morning, they're sort of like old practices … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Impossible as it may seem, the NBA has spent the past decade or so trying to separate the season-to-season success of its teams from … Read the whole story
COMMENTARY
by Joe Mandese
That may sound like the kind of existential question you wouldn't expect to hear at an email marketing summit, but that's what "beyond the … Read the whole story