Commentary

Email Summit Kicks Off 10th Anniversary

by Joe Mandese @mp_joemandese, June 8, 2015

MediaPost chairman and publisher Ken Fadner kicked off the 20th Email Insider Summit on Kiawah Island, SC, this morning, noting that it’s also the 10th year of the email summits, which have now blossomed into an array of vertical digital marketing summits -- “13 summits a year,” in fact.

“We’re talking about how data has become this powerhouse for the marketer’s toolbox, but it has become overwhelming,” added Dianna Dilworth, editor of Email Marketing Daily and programming chair of the summit. “Email has the power to be the center of this experience.”

Dilworth noted that the summit will focus on how email “has become essential in terms of targeting, database and cross-channel marketing.”

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