Transactional emails and triggered emails are not the same, but they go together like chocolate and peanut butter in a Resse's peanut butter cup … Read the whole story
Can I get the customer to interact with me more than if I didn't have a loyalty program? is a question that marketers should … Read the whole story
COMMENTARYThat's the metaphor Email Marketing Insider Summit opening keynoter Ryan Deutsch, DVP, Digital Addressable Marketing, Sears Holdings Corporation, used to kick things off. Using … Read the whole story
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Sears Holdings is using email as the central path to identify and customers and move from a siloed to a synchronized approach to marketing. … Read the whole story
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Quick! What's the difference between personalized and customized marketing? Ryan Deutsch, DVP of Digital Addressable Marketing at Sears Holdings Corporation, just quizzed attendees of … Read the whole story
COMMENTARYMediaPost chairman and publisher Ken Fadner kicked off the 20th Email Insider Summit on Kiawah Island, SC, this morning, noting that it's also the … Read the whole story
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Based on the comments of a panel by that name at the Email Marketing Insider Summit this morning, they're sort of like old practices … Read the whole story
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Impossible as it may seem, the NBA has spent the past decade or so trying to separate the season-to-season success of its teams from … Read the whole story
COMMENTARYThat may sound like the kind of existential question you wouldn't expect to hear at an email marketing summit, but that's what "beyond the … Read the whole story
