Email Marketing Daily
Wednesday, June 29, 2016
  • Email Proven To Be Consumers' Marketing Channel Of Choice, As Long As There Is Control

    People are nearly ten times as willing to swap an email address for offers as they are their social identity. All they want is … Read the whole story

  • Personalization Drives Email Engagement

    Personalization increases click-through rates by an average of 250% -- and by as much as 500% -- according to an Epsilon report released Monday. Read the whole story

  • Yandex Hyper-Targeted Ad Platform Uses Emails, Telephone Numbers

    Yandex unveiled a service Wednesday that lets advertisers use their customer data to segment audiences for hyperlocal ad targeting on the search engine and … Read the whole story

  • What Makes A Bad Salesperson (Hint: See Below)?

    I have been an ad and marketing guy for a while now, and I've been sold by some of the best and some of … Read the whole story

  • Evans Cycles Finds Extra Revenue in Transactional Emails

    UK Bike retailer Evans Cycles is using transactional emails to help drive additional revenue. Read the whole story

  • Industry Benchmarks Don't Matter

    Brands should not compare their email metrics to industry benchmarks, a panel of email marketing experts agreed at the Email Insider Summit. Read the whole story

  • Samsung's Get, Keep, Grow Strategy

    Samsung Europe has a three-step plan for its lifecycle marketing program: Get, Keep, Grow. In a keynote presentation at EIS EU, Coen Van de … Read the whole story