People are nearly ten times as willing to swap an email address for offers as they are their social identity. All they want is … Read the whole story
Personalization increases click-through rates by an average of 250% -- and by as much as 500% -- according to an Epsilon report released Monday. Read the whole story
Yandex unveiled a service Wednesday that lets advertisers use their customer data to segment audiences for hyperlocal ad targeting on the search engine and … Read the whole story
I have been an ad and marketing guy for a while now, and I've been sold by some of the best and some of … Read the whole story
UK Bike retailer Evans Cycles is using transactional emails to help drive additional revenue. Read the whole story
Brands should not compare their email metrics to industry benchmarks, a panel of email marketing experts agreed at the Email Insider Summit. Read the whole story
Samsung Europe has a three-step plan for its lifecycle marketing program: Get, Keep, Grow. In a keynote presentation at EIS EU, Coen Van de … Read the whole story