Email Marketing Daily
Friday, July 15, 2016
  • Helping Is Nice -- Selling Is Better

    The DMA's list of retailers customers are most engaged with serves as a reminder that helpful content strategies are ok but the leaders are … Read the whole story

  • Turn Millennials Into Brand Loyalists With "Flavor"

    Millennial consumers are rabid for new products, a brand experience to call their own, and the status or lifestyle that the brand commands. Read the whole story

  • Why 'Content Marketing' Is Bigger Than 'Jon Mandel'

    In my last post here, I exploited one of my go-to column idea generators -- a Google News index -- to analyze how the … Read the whole story

  • ABCd's 'Newborn Moms' Raises The Bar For Minimalist Content Plays

    I dig everything about ABC's new ABCd Originals slate of quick-hit digital series, and especially "Newborn Moms." Read the whole story

  • Triggered Emails Double Open Rates To Nearly 29%

    Emails celebrating customer milestones like anniversaries or birthdays drive a large share of email-based revenue, according to a recent study. Read the whole story

  • TVGla Shows 'The Secret Life Of Pets'

    Universal Pictures is extending the reach of its animated "The Secret Life of Pets" with digital apps that let users customize images of their … Read the whole story