The DMA's list of retailers customers are most engaged with serves as a reminder that helpful content strategies are ok but the leaders are … Read the whole story
Millennial consumers are rabid for new products, a brand experience to call their own, and the status or lifestyle that the brand commands. Read the whole story
In my last post here, I exploited one of my go-to column idea generators -- a Google News index -- to analyze how the … Read the whole story
I dig everything about ABC's new ABCd Originals slate of quick-hit digital series, and especially "Newborn Moms." Read the whole story
Emails celebrating customer milestones like anniversaries or birthdays drive a large share of email-based revenue, according to a recent study. Read the whole story
Universal Pictures is extending the reach of its animated "The Secret Life of Pets" with digital apps that let users customize images of their … Read the whole story