Research into the “most read emails in the world” shows it’s those that come from a name you trust and that show how to do your job better, as well as niche market updates,
information about events in your industry, and those written in a personal tone. Make the email’s benefit obvious from the subject line, which needs to focus on WIIFM or
‘what’s in it for me’. Read the whole story at Bizcommunity.com »
