MediaPost Publications - Email Marketing Daily 08/09/2017

Email Insider

You Have The Lead, Now Use It: The Lag In Email Follow-Up

by Ray Schultz, Columnist

B2B marketers take their sweet time when following up on event leads. Only 2% respond in the same day, according to a study by Certain. Read the whole story

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Evergage Raises $10 Million Series C Funding
by Jess Nelson
Evergage, a real-time personalization platform, announced the closing of a $10 million Series C funding on Wednesday. Read the whole story
Act-On Software Relaunches Marketing Education Program University
by Jess Nelson
Marketing automation platform Act-On Software announced the launch of Act-On University on Tuesday, the second iteration of the company's educational program. Read the whole story
COMMENTARY
Why 2018 Will Mark The End Of Marketing Silos
by Steve Kerho, Op-Ed Contributor
As marketers pour more money into content marketing, the inefficiencies of silos will be magnified. Read the whole story
COMMENTARY
Consumer Behavior Takes Search On Roller-Coaster Ride, Per Salesforce Data
by Laurie Sullivan, Staff Writer
Retail website traffic rose 6% and digital commerce rose 14% in the past year. Yet changes in consumer behavior reveal that marketers need to … Read the whole story