Email Insider
B2B marketers take their sweet time when following up on event leads. Only 2% respond in the same day, according to a study by Certain. Read the whole story
Evergage, a real-time personalization platform, announced the closing of a $10 million Series C funding on Wednesday. Read the whole story
Marketing automation platform Act-On Software announced the launch of Act-On University on Tuesday, the second iteration of the company's educational program. Read the whole story
- COMMENTARY
As marketers pour more money into content marketing, the inefficiencies of silos will be magnified. Read the whole story
- COMMENTARY
Retail website traffic rose 6% and digital commerce rose 14% in the past year. Yet changes in consumer behavior reveal that marketers need to … Read the whole story
