Email is one of the five most effective B2B lead generation tactics, according to an article in Huffington Post. The piece argues that “email marketing can be used to promote your blog
content, upcoming events, sales and promotions and quite simply to stay in conversation with your followers and guiding them to a specific call-to-action.” The other tactics include social media
marketing, SEO, content marketing and SEO, Pay Per Click and virtual event marketing.
Read the whole story at Huffington Post »