Tuesday, January 9, 2018
Email Insider
Few U.S. employees know much about GDPR. But they are careful about sensitive materials left on the copying machine, a study shows. Read the whole story
What's the worst-performing type of email message? Promotions, according to a study by Return Path. Read the whole story
Sendwithus has named two new vice presidents to its executive team -- Megan Tobin and Will Warren. Read the whole story
Two firms have teamed up to help brands send videos in their email campaigns. Read the whole story
- COMMENTARY
Whether it's as simple as tracking RFM (Recency of visitation, Frequency of visitation, Monetary spend/lifetime customer value) or more granular behavioral tracking through loyalty … Read the whole story
