Email Insider
Travel marketers score better-than-average email metrics. But a Return Path study shows they may be missing opportunities. Read the whole story
The Detroit Pistons are a case study in how a major sports franchise uses real-time email marketing to stay in touch with fans. Read the whole story
The Farmer's Dog offers customized diets and communicates through personalized emails. Read the whole story
Yahoo has agreed to pay $35 million to settle charges that it misled investors by waiting nearly two years to disclose that hackers stole … Read the whole story
Marketers are proficient at data cleansing, but not so good at GDPR compliance, according to a new report from Openprise. Read the whole story
A combined service from dotmailer and Magento allows marketers to send custom and transactional emails. Read the whole story
The deadline is a exactly a month away. But not all firms will be compliant with GDPR. Read the whole story
- COMMENTARY
Stronger personal data protection laws are on their way, with some especially focused for email marketers. Speaking at MediaPost's Email Insider Marketing Summit, Gary … Read the whole story
- COMMENTARY
Of course, every company will make its share of mistakes. The question is what you learn from them. That was just one of the … Read the whole story
- COMMENTARY
At the wedding planning site WeddingWire, email campaigns aren't just personalized based on past shopping activity. They're also personalized based on customers' reviews. Read the whole story
COMMENTARY"Why are we holding email up to such a high standard?" Jason Scott, director of eMarketing for the NBA's Detroit Pistons, asked the crowd … Read the whole story
