Firms fear their brands will be hurt by impersonation attacks -- but IT people are more concerned than marketers, according to a study. Read the whole story
The AOL email outage has hit the Northeast, Southern California and other parts of the U.S. Read the whole story
Financing offers boost average order value almost three times, Bread states in a report. Read the whole story
The new sentiment analysis feature, which could potentially help enterprise brands, will be rolled out in the first quarter of 2019. Read the whole story
The GAFA tax -- named after Google, Apple, Facebook and Amazon -- would also affect others. France had previously said it would implement this … Read the whole story
A Trigger System is a marketing and communications plan that's in place before you ever need it, which can be created for any recurring … Read the whole story
"We are working on developing a mobile app, which will have a lot of those personalization tactics and, hopefully, more to get us to … Read the whole story
"One datapoint I find interesting is how often people go back to the email. If they go back to the email, then they have … Read the whole story
Says Uber's Wayne Miller, "We know a tremendous amount about what a user wants. We're able to detect the patterns and behaviors that we … Read the whole story
Instagram now has 1 billion users, one of the most popular social networks in the world. And, Instagram recently announced a new service: IGTV … Read the whole story