Paid search outperforms email in overall lead-generation performance, according to the Leads Council. But most firms use email. Read the whole story

Customers want personalized offers most of all, and some crave credit toward future purchases, but not all retailers are offering them, BRP reports. Read the whole story

Email-only campaigns pulled 12.9% less revenue this year than during Valentine's Day week in 2019, Omnisend reports. Read the whole story

"It is helpful for getting to know your customers with direct feedback within two minutes of sending out a campaign. You might see something … Read the whole story

You can create forms, polls, countdowns, live text, and/or personal images in emails. An example is merging external content with your images, e.g., a … Read the whole story