Affiliate programs work -- if all players are following best practices, OPTIZMO says. Read the whole story
Hontz replaces founder John Alessi, who is assuming an advisory role after 12 years as CEO. Read the whole story
The U.S. leads in full compliance with the law, with 35% of firms saying they are there, Capgemini Research Institute reports. Read the whole story
The list, including U.S. and global markets, can be used for targeting several specialties, the company says. Read the whole story
Lexus joined several companies in an initiative that ensures its influencer marketing campaigns only use validated first-party data to increase privacy compliance and improve … Read the whole story