Each data access request costs almost $6,000. And almost a third of UK brands fear an increase in data access requests when the pandemic is over, Guardum reports. Read the whole story
Women's swimwear firm Jolyn can target segments via email, Facebook, Google Shopping and SMS. Read the whole story
A Corcoran Group agent reportedly sent a mass email to a rented list, and received "written threats to kill." Read the whole story
Nearly two-thirds (64%) of members os the Association of National Advertisers currently work with a minority-owned market, advertising or research agency, according to findings … Read the whole story
And declines in specific categories over two months were staggering: 89% for clothing stores, 50% for restaurants and bars. Read the whole story