B2B buyers want interactions tailored to their firm's organization and pain points, Capgemini reports. Read the whole story
Younger shoppers are not as likely to want copy and prices in their local language, eShopWorld reports. Read the whole story
Account-based marketing firm Terminus has $125 million in total financing Read the whole story
Like many other forms of media, the speed of initial engagement for newsletter subscribers correlates to their ultimate lifetime value. That is the findings … Read the whole story
Email security company Armorblox will use the money to build its go-to-market, engineering and data science teams. Read the whole story
Nearly a third of respondents to a recent survey said they spend moderately on local marketing: $250 to $500 per month, while 28.6% spend … Read the whole story