Companies and shoppers have different views, with brands more sanguine about personalization, Twilio Segment reports. Read the whole story
Most are nervous about online data security. And they support Apple's transparency moves. Read the whole story
Email is also an important factor, driving higher B2B close rates when it is done properly, SetSail reports. Read the whole story
In a closely watched case, the Supreme Court Thursday voted 6-3 to narrow the scope of a 1980s-era anti-hacking law. Read the whole story
Think of this merger as a new model, precision branding, that closes the age-old, counterproductive divide in marketing planning. Read the whole story