Publicis Sapient will use Salesforce and CORE ID to orchestrate customer journeys. Read the whole story

The marketing platform can help brands send email and other messages, the company says. Read the whole story

Account engagement platform 6sense has acquired Fortella, an AI-based revenue intelligence firm, in a bid to provide an enhanced RevTech offering to B2B marketers. Read the whole story

Despite a consensus that the process is broken, few clients or agencies are actively seeking alternatives to the RFP. Read the whole story

Time-consuming ad trafficking, billing and other manual functions reduce ad profitability and take time that could be used to develop incremental revenue opportunities, a … Read the whole story