Most feel that their companies are not investing in data technology, Pathlight reports. Read the whole story
The arrangement will help users convert social followers into email newsletter subscribers, company says. Read the whole story
New tools support transactional email, pop-ups and other types of marketing, firm says. Read the whole story
Brands can use the new tool to build audiences, append marketing identifiers and profile their audience, the firm says. Read the whole story
Only 63% of ad execs have resumed commuting vs. 86% of average Americans. Ad execs also underestimate the percentages of Americans commuting. Read the whole story
Simpli.fi has focused on intent-based and search data for years. The company, founded in 2010 on search and site retargeting, slowly moved to support … Read the whole story
Looking back, It was sweet, perhaps naive, that a school of thought assumed this new social media thing would be used for the greater … Read the whole story