Brands that align systems across teams drive more revenue and provide a better customer experience, Ascend2 reports. Read the whole story
Apple said last week that it will support BIMI starting in September. Read the whole story
The changes allow email senders to activate integrations from one location, the firm says. Read the whole story
Email automation platform ActiveCampaign has named Sameer Kazi as president and Kelly O'Connell as SVP. Kazi will build on the core operations and help … Read the whole story
Adform released research at the Cannes Lions festival showing that first-party IDs deliver significant uplift and scale on programmatic ad campaigns running with its … Read the whole story
A federal appellate panel has granted Meta's request to review a trial judge's decision allowing advertisers to proceed with a class-action over allegedly inflated … Read the whole story