Litmus Launches Marketplace And New Email Builder Tool

Litmus has debuted a marketplace to help email senders achieve personalization and gain efficiencies in workflow and creation. 

The new offering, Litmus Integrations Marketplace, is a one-stop shop for utilizing all Litmus integrations, the company says, that allows email marketers to activate integrations in one location.

The goal is to help marketers “turn their most effective channel into an even greater brand asset," says Erik Nierenberg, CEO of Litmus. 

In addition, the company is offering Litmus Builder, a tool that allow users to preview and add ESP-specific merge tags to email campaigns regardless of their coding abilities.  

And, users can restore recently deleted emails. All versions, including Litmus Proof comments, can be restored for day days after an email campaign has been deleted.

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Litmus is also offering a Billing Manager to access invoices and payments, and is enabling user searching so email teams can manage large, distributed teams across sub-accounts.  

The Litmus 2021 State of Email report states that over 90% of marketers feel email is critical to the success of their company.

The company has also debuted keyword filtering for email clients and devices. Users can add or remove email clients and devices in bulk and streamline the email testing configuration.

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