Email Insider
A majority of advanced companies say personalized emails are a customer experience strategy, Acxiom reports. Read the whole story
Brick Marketing can help brands with strategic issues and campaigns, the company says. Read the whole story
Revenue teams can eliminate the need to halt routing for enrichment, the firms say. Read the whole story
The Network Advertising Initiative is raising concerns that the FTC's recent move toward regulating data collection may reflect a bias against targeted advertising. Read the whole story
AppleInsider blog wonders if the incident was just a glitch, or if it signals a coming Read the whole story
COMMENTARYMobile analytics firm Kochava, currently facing prosecution by the FTC, was sued this week by a California resident who claims the company violated state … Read the whole story
