• by Ray Schultz , September 7, 2022

Marketing intelligence firm Clearbit and revenue orchestration platform LeanData have formed an integration that they say will help revenue and operations teams accelerate speed-to-lead. 

Clearbit brings data enrichment to the table and LeanData provides drag-and-drop lead routing capabilities. 

The arrangement will allow revenue teams to eliminate the need to hold up routing for enrichment. They can act on timely data provided by Clearbit.

The company says revenue teams can enrich, qualify, and rout Salesforce records to the right sales rep, and provide the context needed to engage leads quickly. 

Having a more integrated Martech stack is top of mind for marketers. According to the MarTect Replacement Survey 2022, integration capabilities/open APIs are critical in choosing a martech app.