EuroMail
by Sean Hargrave, Staff Writer
Mobile can breathe new life into email marketing as long as brands build personalised, relevant messages for subscribers. Read the whole story
by Jess Nelson
Criteo announced the launch of Criteo Dynamic Mail on Thursday, a predictive email marketing solution that delivers product recommendations based on a customer's previous … Read the whole story
by Jess Nelson
Millions of LinkedIn emails and passwords have been released online as a result of a 2012 hack on the social media site. Read the whole story
by Jess Nelson
IBM has premiered a new cloud and cognitive solution to its marketing cloud ecosystem that allows marketers to further personalize advertising and marketing communications. Read the whole story
by Jess Nelson
A new email management application is now available in Microsoft Outlook, thanks to a new add-in released on Tuesday by Swiftpage. Read the whole story
COMMENTARY
by Loren McDonald, Op-Ed Contributor
We've been taught to think about marketing in terms of achieving goals in the customer buying cycle: awareness, interest, trial, purchase, support, loyalty, referral/advocacy … Read the whole story