Even if you're geared up for opt-in, repermissioning will become a chore repeated every other year under GDPR. Read the whole story
Email is a vibrant channel. But marketers face hurdles in achieving deep email personalization, a study finds. Read the whole story
A new study from the Online Trust Alliance suggests the Internet's most popular Web sites need to strengthen their email security. Read the whole story
Email marketing skills are among the most prized abilities sought by B2B technology marketers. Read the whole story
Stackla, a marketing platform for user-generated content (UGC), unveiled a new product feature on Tuesday with machine-learning capabilities. Read the whole story