Email marketing has an ROI four times higher than social and paid search because transactional emails get an eightfold boosts in opens. Read the whole story
Email use has grown in both B2B and B2C markets over the past two years, according to new research released by Salesforce. Read the whole story
People dislike online advertising, and many have had bad experiences with it. But they value email, a survey finds. Read the whole story
Higher-scoring senders have a significant boost in email deliverability, according to the study, an analysis of more than 4 trillion email messages. Read the whole story
Most marketers track email receipt. But more consumers are doing it as well. And One More Company thinks it's not a good thing. Read the whole story