It's not rocket science. Research shows great offers work best, as long as your brand is trusted. Read the whole story
Email marketers -- and marketers in general -- are ill-prepared for data breaches and the GDPR, an Experian survey finds. Read the whole story
Financial digital publication Investopedia has revamped its email marketing strategy over the past two years to build relationships with power users and drive readers … Read the whole story
A new email startup aims to minimize email fatigue with management features driven by context. Read the whole story
Email has long had a strong relationship with the Web site as a channel. The primary purpose of an email is often to drive … Read the whole story