EuroMail
by Sean Hargrave, Staff Writer
Too many marketers are missing out on social as a means to grow email lists through invitations to sign up for exclusive privileges and competitions. Read the whole story
by Jess Nelson
After a company record-breaking quarter, Salesforce has integrated Invoca's call intelligence platform of real-time phone data and campaign attribution to the Salesforce Marketing Cloud. … Read the whole story
by Jess Nelson
Adobe is banking on the growth of virtual reality, expanding both Adobe Primetime and Adobe Marketing Cloud with virtual reality and augmented reality support. … Read the whole story