EuroMail
by Sean Hargrave, Staff Writer
If personalisation means "First Name" to you, you've got it wrong. Tear down the data silos and real-time personalisation will soon reap results. Read the whole story
COMMENTARY
by Kara Trivunovic, Op-Ed Contributor
Deliverability issues, unsubscribes, typos, formatting mistakes are all fears we face as email marketers. As a result, we adapt our creative process to take … Read the whole story
COMMENTARY
by George Bilbrey, Op-Ed Contributor
There's a lot of pressure on email marketers to send more email. More email drives more site visits and more revenue. More is better, … Read the whole story
by Jess Nelson
A majority of consumers favor new authentication methods over traditional passwords, according to a new study by Gigya. Read the whole story
by Joe Mandese
Marketo, a publicly traded marketing automation software provider, this morning announced an agreement to be acquired by private equity firm Vista Equity Partners in … Read the whole story
by Jess Nelson
Salesforce continues to roll out new product integrations to expand its cloud partner ecosystem, unveiling a formal integration with video platform Wistia on Wednesday … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
While consumers continue to make the most of their retail purchases in physical stores, the influence of mobile along the way has been well … Read the whole story