MediaPost Publications - EU Email Marketing Daily 06/03/2016

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EuroMail

Personalise The Next Customer Interaction, Not Just The Subject Line

by Sean Hargrave, Staff Writer

When brands personalise subject lines but then send people off to generic, unhelpful Web pages, customers can feel rightly snubbed. Read the whole story

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The Birth Of The Salesforce Commerce Cloud: Demandware Acquired For $2.8B
by Jess Nelson
Salesforce took a giant leap into the retail realm on Wednesday with the acquisition of Demandware for $2.8 billion, introducing a new Commerce Cloud … Read the whole story
COMMENTARY
Email Marketing In The Subscription Economy
by Loren McDonald, Op-Ed Contributor
New business models are shifting from purchase and ownership toward sharing or subscriptions. This has and will cause dramatic change in many industries that … Read the whole story