EuroMail
by Sean Hargrave, Staff Writer
E-receipts have to be one of the biggest cross-channel quick wins for both brands and the customers they provide better insight into. Read the whole story
by Jess Nelson
Marketing technology company Movable Ink unveiled Behavioral Apps on Tuesday, a new suite of email marketing tools for real-time personalization. Read the whole story
by Jess Nelson
The return of investment on email marketing skyrockets when marketers successfully leverage data to understand and market to consumers in a more holistic and … Read the whole story
COMMENTARY
by Joe Mandese
There's creepy databased marketing practices and then there's really, really creepy databased marketing practices. And the difference most likely comes down to how the … Read the whole story
COMMENTARY
by Joe Mandese
If you notice a subscriber begins interacting with your inbound email less, it's probably best to keep it to yourself and find another way … Read the whole story
COMMENTARY
by Gretchen Scheiman, Op-Ed Contributor
Resends became popular a few years ago when marketers realized that sending the same exact email twice would get incremental opens, clicks, and even … Read the whole story