E-receipts have to be one of the biggest cross-channel quick wins for both brands and the customers they provide better insight into. Read the whole story
Marketing technology company Movable Ink unveiled Behavioral Apps on Tuesday, a new suite of email marketing tools for real-time personalization. Read the whole story
The return of investment on email marketing skyrockets when marketers successfully leverage data to understand and market to consumers in a more holistic and … Read the whole story
There's creepy databased marketing practices and then there's really, really creepy databased marketing practices. And the difference most likely comes down to how the … Read the whole story
If you notice a subscriber begins interacting with your inbound email less, it's probably best to keep it to yourself and find another way … Read the whole story
Resends became popular a few years ago when marketers realized that sending the same exact email twice would get incremental opens, clicks, and even … Read the whole story