EuroMail
by Sean Hargrave, Staff Writer
it also doubled mobile sales and open rates just by segmenting audiences with insights further enriched by in-store e-Receipt data. Read the whole story
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by Jess Nelson
Bad personalization is the monster underneath the bed of the marketing world, according to a new study by marketing technology provider Evergage. Read the whole story
COMMENTARY
by Loren McDonald, Op-Ed Contributor
As marketers, we love to blame IT for all of our problems. Here's how to turn them into partners who solve problems instead. Read the whole story