MediaPost Publications - EU Email Marketing Daily 06/20/2016

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EuroMail

Is Email Emerging As The Cross-Device Champion Of MCommerce?

by Sean Hargrave, Staff Writer

Email rarely gets any praise, but consider this -- if 37% of mcommerce requires cross-channel tracking, what better way than email? Read the whole story

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Nielsen Launches Marketing Cloud In Europe
by Jess Nelson
The Nielsen Marketing Cloud is now available in the United Kingdom and France, with future expansion planned for the coming months to Germany, Italy … Read the whole story
Email Mobile Adoption Jumps
by Jess Nelson
Email mobile adoption has jumped to almost 90%, according to a recently released study by marketing automation company Kahuna. Read the whole story