EuroMail
by Sean Hargrave, Staff Writer
People are nearly ten times as willing to swap an email address for offers as they are their social identity. All they want is a little more control. Read the whole story
by Jess Nelson
Personalization increases click-through rates by an average of 250% -- and by as much as 500% -- according to an Epsilon report released Monday. Read the whole story
COMMENTARY
by Dianna Dilworth, Staff Writer
UK Bike retailer Evans Cycles is using transactional emails to help drive additional revenue. Read the whole story
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by Jess Nelson
Yahoo rolled out a series of updates to its Yahoo Mail iOS and Android mobile applications on Friday, including the ability to quickly unsend … Read the whole story
COMMENTARY
by Dianna Dilworth, Staff Writer
Samsung Europe has a three-step plan for its lifecycle marketing program: Get, Keep, Grow. In a keynote presentation at EIS EU, Coen Van de … Read the whole story
COMMENTARY
by Dianna Dilworth, Staff Writer
"No matter what your company's strategy, timeliness and relevancy are still the key to driving conversion," said Leah Palomba, senior manager of global email … Read the whole story
COMMENTARY
by Dianna Dilworth, Staff Writer
Most consumers consider 90 percent of email messages irrelevant, said Skip Fidura, client services director at dotMailer, on a panel at the Email Insider … Read the whole story