EuroMail
by Sean Hargrave, Staff Writer
It is easy to write off email as a "legacy," but it is the lynchpin in cross-channel ID and an unrivalled communications tool for reaching prospects and customers. Read the whole story
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by Jess Nelson
A welcome email begins a brand's relationship with a customer, and helps set expectations as to what that customer will receive as part of … Read the whole story
COMMENTARY
by Dianna Dilworth, Staff Writer
Social media is a frenemy to email marketers, panelists at the Email Insider Summit Europe revealed today. Oliver Beckett at Expedia revealed that while … Read the whole story
by Jess Nelson
Donald Trump has reportedly been sending campaign fund-raising emails to foreign elected officials, according to a complaint filed before the Federal Election Commission (FEC) … Read the whole story
COMMENTARY
by Loren McDonald, Op-Ed Contributor
Of course they aren't. If you're reading this column in email, you might have used the MediaPost Email Insider sender name and subject line … Read the whole story
COMMENTARY
by Dianna Dilworth, Staff Writer
Brands should not compare their email metrics to industry benchmarks, a panel of email marketing experts agreed at the Email Insider Summit. Read the whole story