EuroMail
by Sean Hargrave, Staff Writer
Digital marketing is less likely than print and tv to suffer from Brexit marketing cutbacks, so work out email's ROI so you can remind the board what a good job … Read the whole story
-
by Jess Nelson
As the UK reels from voting results, cybercriminals are taking advantage of the fear and frustrations of many with a new phishing scam targeting … Read the whole story
-
by Jess Nelson
Salesforce recently made Pardot Engagement Studio, an upgrade to its B2B marketing automation service, generally available to marketers. Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
A decade of email marketing data shows the email channel is the fastest growing of any other channel in the marketing mix. Ahead of … Read the whole story
COMMENTARY
by Gretchen Scheiman, Op-Ed Contributor
"I know dynamic marketing is the right direction, but do we have the systems in place to do this?" My client, a brand-side marketing … Read the whole story