The rest of Europe will follow the UK's mobile-first lead. So, if your campaigns don't work on a small screen and a fat thumb, get back to the drawing board. Read the whole story
The majority of retail marketers plan to increase email volume this year, according to a recent study by research firm Bronto, which polled 300 … Read the whole story
SparkPost will integrate its email services with Iterable's multichannel automation and segmentation platform, the two companies announced Wednesday. Read the whole story
If you're a retail email marketer today, you undoubtedly understand what's happening in the space. It's getting more difficult and costly to acquire customers, … Read the whole story