EuroMail
by Sean Hargrave, Staff Writer
Turns out it's OK to be complex. Researchers found that open and click-through rates go up as subject lines require an older reading age. Read the whole story
by Jess Nelson
Marketing automation company Act-On Software premiered its Advanced Social Media Module on Wednesday, a new social engagement analytics platform that helps marketers tie social … Read the whole story
by Jess Nelson
AI-powered marketing company Boomtrain announced the acquisition of Nudgespot on Wednesday, premiering a new messaging platform for more personalized communication that can capture engagement … Read the whole story
COMMENTARY
by Loren McDonald, Op-Ed Contributor
Mobile devices are complicating our usual understanding of email metrics. Just as marketers newer to email have grasped the nuances of deliverability, inbox placement, … Read the whole story
COMMENTARY
by George Bilbrey, Op-Ed Contributor
I've been working in email marketing for over 16 years now, with a heavy focus on deliverability for the last 13 of these. Over … Read the whole story