EuroMail
by Sean Hargrave, Staff Writer
It turns out that conversions are highest at the weekends when we're all still checking phones, but fewer brands are reaching out. Read the whole story
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by Jess Nelson
Emails sent on Saturdays generate 60% higher-than-average conversion rates according to a report released Monday by Yesmail. Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new study over a 20-month period to determine what makes a pitch successful (whether or not an editor responded to the … Read the whole story
by Jess Nelson
Email phishing scams targeting executives have skyrocketed over the past year, costing companies billions in losses. Read the whole story
COMMENTARY
by David Baker, Op-Ed Contributor
You create a great email program,optimizing creative, timing and targeting. The recipient finds it interesting and clicks through to the Web site. Touchdown! Or … Read the whole story