Subject headers with an element of Fear Of Missing Out (FOMO) see a massive rise in interaction in the UK, but In the U.S., not so much. Read the whole story
As Apple Watches begin to penetrate mobile technology, more consumers will first view emails on their wrists. Email marketers must ensure their messages are … Read the whole story
Advertisers are increasingly moving toward a focus on consumer behavior that creates an emotional response and away from targeting by characteristics, according to global … Read the whole story
I've been wondering why some email marketers get things done -- solve major problems, launch creative initiatives, win praise and awards and rack up … Read the whole story