EuroMail
by Sean Hargrave, Staff Writer
Abandoned shopping cart retargeting emails are the most successful automated messages that a marketer can program in, but make sure they stick to what the person expressed an interest in, … Read the whole story
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by Jess Nelson
Oracle unveiled a new cross-channel orchestration feature to the Oracle Marketing Cloud on Monday, allowing B2C marketers to offer a unified experience across any … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Millennials are less brand loyal than preceding generations. A recent Daymon Worldwide global study showed that only 29% of millennials usually buy the same … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
You don't have to be a neuroscientist to do genius email marketing, but it certainly helps, says the report. The report shows how top … Read the whole story