MediaPost Publications - EU Email Marketing Daily 10/21/2016

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EuroMail

GDPR Is The Antidote To Every Email Marketer's Worst Nightmare -- Apathy

by Sean Hargrave, Staff Writer

People will drop off lists -- but that will send deliverability in the right direction and leave people who actually want to hear from you rather than those who haven't … Read the whole story

Read Now »

Gmail Rendering: Don't Abandon Fluid Hybrid Yet
by Jess Nelson
Gmail has begun to implement support for responsive design for some clients, but it's in the midst of the transition and the rollout is … Read the whole story
Campaign Monitor Partners With Microsoft, Launches Dynamics Integration
by Jess Nelson
Email marketing company Campaign Monitor announced a partnership with Microsoft on Wednesday, launching Campaign Monitor for Microsoft Dynamics. Read the whole story

COMMENTARY
Why Are You OK With Mediocrity?
by Loren McDonald, Op-Ed Contributor
One of the biggest problems with email marketing is that it's easy to be mediocre and still achieve decent results and ROI. Over the … Read the whole story