EuroMail
by Sean Hargrave, Staff Writer
The UK leads the rest of Europe in open rates, doubtless because of more personalisation. So what will happen when brands that are being ignored implement GDPR and likely, see … Read the whole story
COMMENTARY
by Guy Marson, Op-Ed Contributor
Paying to "stamp" emails is missing the point. If they're not personalised, your audience won't want to receive them anyway. So pay to personalise, … Read the whole story
by Jess Nelson
Halloween is a week away, but don't be surprised if you start seeing Black Friday advertisements in your Inbox sooner rather than later. Read the whole story
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by Jess Nelson
With advertising revenue stifled by ad blockers, email marketing offers an opportunity for publishers to continue monetizing their readers while building a better relationship … Read the whole story
by Jess Nelson
Wavefront has closed on a $52 million Series B funding round, the cloud-based analytics platform announced Tuesday, and plans to utilize the new capital … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
IBM Marketing Cloud's annual report of email marketing benchmarks offers marketers open, click through, list churn and mobile metrics to help you see where … Read the whole story
COMMENTARY
by David Baker, Op-Ed Contributor
There is no doubting the effects of personalizing email. Content should be relevant to the audience and as timely as you can possibly be. … Read the whole story