EuroMail
by Sean Hargrave, Staff Writer
Just one in five are making it easy for customers to unsubscribe. So lists may stay long, but is that a good thing when being ignored and deleted hits deliverability? Read the whole story
by Jess Nelson
Adobe unveiled plans to integrate Dreamweaver and Adobe Campaign on Wednesday, offering a sneak peek at the company's Adobe MAX creativity and design conference … Read the whole story
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by Jess Nelson
A new trade organization launched on Monday to help marketers tackle the unification of customer data into a single, holistic profile. The Customer Data … Read the whole story
COMMENTARY
by Loren McDonald, Op-Ed Contributor
I met recently with a client that's an email marketing veteran. The company does many things well with its high-volume retail email program. What … Read the whole story